In today’s business world,
the globalization of markets and production is more
evident than ever. Global trade is growing at unprecedented
speed and is affecting all businesses, even those focused
on the domestic market. To be successful, managers must
be aware of the importance of regional trade agreements
and supra-national organizations, and the effect of
foreign exchange systems and the effect of fluctuations
in foreign exchange.
Students who major in international business develop
an understanding of these important issues along with
knowledge of the strategies used by multinational
corporations and how to manage in a cross-cultural
environment.