This program is aimed at candidates with significant
academic or work-based experience of marketing, and
seeks to enrich and build on existing knowledge as
a base for a successful career in industry or the
public services or for further research study.
This program has an emphasis on marketing practice,
which enables us to focus on the key problems faced
by marketing managers, and to align the course with
the sorts of skills and knowledge required by employers.
From the outset, you will be gaining real marketing
practice while studying the intellectual and knowledge
bases of marketing. This will:
